Category Archives: Οικονομική Ανάπτυξη

In Pockets of Booming Brazil, a Mint Idea Gains Currency (WSJ)


Towns Issue Their Own Money, Which Brings Local Discounts; Rodent on the Bills


SILVA JARDIM, Brazil—After school and on weekends, Carlos Leandro Peixoto de Abril sells ice cream made by his grandmother from a stoop alongside the family’s cinder-block home.

Instead of Brazilian reais, though, the 11-year-old prefers payment in capivaris—a local currency emblazoned with the face of a giant rodent. Bills in hand, Carlos then heads to a local grocer and buys ingredients, at a special discount, for another batch of grandma’s goods.

The capivari circulates only in this dusty, agricultural town 60 miles north of Rio de Janeiro. The money is an effort by the town, one of the poorest in southeastern Brazil, to encourage its 23,000 residents to spend locally.

Ten months after introduction of the capivari—named after the capybara, a pig-sized rodent common in a local river—the currency is lifting fortunes of local retailers and gnawing holes in the pockets of consumers. Capivaris pay for everything from haircuts to restaurant tabs to tithing at churches. The mayor even has plans to open a «Capivari Megastore,» where local artisans and growers can showcase wares.

The capivari is one of 63 local moneys—including bills named after the sun, cactus and the Brazil nut—now circulating in needy neighborhoods throughout Latin America’s biggest economy. The idea is gaining currency as towns seek a share of current economic growth. This month, a new local currency hit the streets in Cidade de Deus, the Rio slum that was the subject of a blockbuster film and a stop on President Barack Obama’s South American tour this year.

While equal in value to the real, local currencies gain traction because local merchants offer discounts when using them. No one is forced to quit the real, but shopkeepers say greater volumes make the markdown worthwhile.

«It brings customers through the door,» said Roseanne Augusto, manager of a Silva Jardim hardware store, where a builder one recent afternoon set aside 2,700 reais in supplies, about $1,520 worth. He then left the store, went to trade reais, and returned to pay with capivaris, saving 5%.

Capivaris are managed by a new, community-run Capivari Bank. Inside its one office, a brightly painted space the size of a small fast-food joint, are the bank’s employees, three women in their 20s.

For each of the 50,000 capivaris first circulated, Capivari Bank holds an equal number of reais on deposit at a traditional bank. Tatiana da Costa Pereira, the bank manager, says she sees as many as 60 clients a day. A local police car patrols outside and a state policeman comes in regularly.

The currency has been so successful the town ordered a second run of the notes, which bear serial numbers, watermarks and a hologram alongside the whiskered varmint.

Celma de Almeida, a garment saleswoman, says she didn’t like the capivari at first. «I thought it was hideous,» she says. «But it’s grown on me. Now it’s reais that seem ugly.»

The first local money in Brazil was the palma, or palm, which helped foster a local economy in Conjunto Palmeiras, outside Fortaleza in Brazil’s northeast.

The idea was hatched by Joaquim Melo, a former seminarian who worked as a social activist there in the 1990s. He saw a currency as a logical alternative to an experiment with neighborhood credit cards, which proved too bureaucratic for local merchants.

«They liked the idea of cash, even if it was a different sort of cash,» says Mr. Melo. A group of four small retailers that accepted the palma quickly grew to more than 200.

At first, Brazilian authorities frowned on the idea.

In 1998, just as Banco Palmas was getting under way, police with machine guns raided its tiny office, acting on a complaint from Brazil’s central bank. The palmas hadn’t yet been printed, but police seized a handwritten ledger and 100 reais.

Mr. Melo convinced the government the notes weren’t a threat to the real. Because the palma was pegged to the sovereign currency, he argued, it was as legitimate as a coupon or other proxy for legal tender.

The project drew interest from other poor communities. By 2005, the federal government came on board, getting Mr. Melo to help launch community banks across Brazil.

Silva Jardim’s mayor, Marcello Zelão, wanted residents to spend in their own community. Because so many residents work in richer towns, he says local retailers often lost out to competitors at the other end of daily commutes. «It was like even our newsstands were inferior,» he says. «Like the same newspapers had better news if bought in another town.»

With Mr. Melo’s help, the mayor organized town hall meetings and made the pitch. Locals voted on a name and hired a local designer to draw up the bills.

In November, with seed money from town coffers, capivaris rolled off the press—in denominations no greater than ten. «Big notes get hoarded,» says Mr. Zelão. «Small bills circulate.»

Locals use the capivari everywhere. Rogério Simplício Costa, priest at the town’s hilltop Catholic church, says parishioners put about 30 capivaris in the collection box during a recent Sunday mass. Nelcimar Fonseca, manager of a supermarket, says as much as 12% of sales have been in capivaris. Margareth Vieira Xavier, owner of a roofing shop, pays part of her workers’ salaries in capivaris.

«They didn’t like it at first,» she says, «but then they realized it saves money on groceries.»

In Cidade de Deus, where the new local currency is called the CDD, people are just getting used to the idea. «I’ve seen a lot of money come and go,» says Benta Neves do Nascimento, a 78-year-old resident who remembers failed currencies during Brazil’s turbulent economic past.

Her qualm with the CDD has little to do with economics, though.

«I don’t like the way it looks,» she says. That’s surprising: The likeness on the 5 CDD note is of her, a tribute to her longstanding role as a community activist and spirit healer. «If the money outlasts me, people will think I was ugly.»


Write to Paulo Prada at

The Future of Money (Bernard Lietaer)


Διαβάστε εδώ το The Future of Money (B. Lietaer) [παρουσίαση]

Εκπομπές φωτός μέσα στο σκοτάδι: Ανήλιαγη Γεωργία


Το άρθρο που παρατίθεται από τον Independent περιγράφει τις προσπάθειες που γίνονται σε διεθνές ερευνητικό/πρακτικό/επιχειρηματικό π


εδίο της γεωργίας και της διατροφής γενικότερα. Οι εταιρείες PlantLabVertiCropNuvege και Alpha Farm  που αναφέρονται στο άρθρο έχουν ξεκινήσει μεθοδολογίες κάθετης γεωργίας για παραγωγή που δεν χρειάζεται ηλιακό φως (PlantLab) ή κάθετες καλλιέργειες που σε ελάχιστο χώρο παράγουν σαν να έχουν δεκάδες στρέμματα στην διάθεσή τους (VeriCrop). 

παραθέτουμε το άρθρο όχι μόνο για να προβάλλουμε τις εξελίξεις στο χώρο της γεωργίας, αλλά και για να επισημάνουμε στους Έλληνες αγρότες και ειδικά αυτών των δυναμικών καλλιεργειών ότι σιγά σιγά το ανταγωνιστικό πλεονέκτημα του ηλιακού φωτός που έχουμε ως χώρα ίσως κάποια στιγμή στο μέλλον εκλείψει.

Θα προσπαθήσουμε σύντομα να το παρουσιάσουμε μεταφρασμένο στα ελληνικά.

Σημασία έχει ότι υπάρχουν πλέον τεχνολογίες που με υπεριώδεις ακτινοβολίες μπορούν να ανταγωνιστούν σε ταχύτητα και απόδοση τα ελληνικά προϊόντα. Έτσι, μια κάθετη υπεριώδης καλλιέργεια σε μια βόρεια χώρα μπορεί να παραμερίζει τις Ελληνικές ή ακόμη και τις άλλες μεσογειακές καλλιέργειες και τα προϊόντα που παράγονται. Απειλές και ευκαιρίες ξανά μαζί.

Όταν πριν απο μερικά χρόνια μιλούσαμε σε ένα συνεταιρισμό για ανταγωνιστικά πλεονεκτήματα και νέες τεχνολογίες που ακούγονταν εξωπραγματικά γέλασαν με την ψυχή τους! Όταν είδαν τους επάλληλους κύκλους ανάπτυξης και προώθησης ενός προϊόντος κοιτάζονταν και μας κοιτούσαν καχύποπτα. Όταν πουλήθηκε μια παλέτα για 0,5 € φθηνότερα το κιλό έγινε μεσανατολικό. Σε λίγο καιρό που δεν θα μπορούμε να ανταγωνιστούμε καν τις νέες τεχνολογίες και την καθετοποίηση γιατί ως αυτοκράτορες της οικείας γνώμης είμαστε όλοι εν δυνάμει βασιλιάδες θα έχουν χαθεί και άλλες αγορές. Τουλάχιστον ας γίνει προσπάθεια να γίνει branding ως προϊόντα εξαιρετικής ποιότητας. Αν οι καταναλωτές αντιλαμβάνονται τα προϊόντα ως ομοιογενή ή ως μη χρήζοντα premium τιμής τότε ένα δυναμικό κομμάτι ελληνικών εξαγωγών θα έχει χάσει την θέση του.

Από τώρα πρέπει να διαβλεφθούν οι τάσεις και αν όχι να δημιουργηθούν προσεχτικά ως υπόβαθρο επιβίωσης των ελλήνων αγροτών (όσοι έμειναν0 στα επόμενα χρόνια.

Με τη χρήση λαμπών LED που εξελίσσονται συνεχώς, τα φυτά σαν σε solarium θα ωριμάζουν και θα διοχετεύονται άμεσα στις αγορές του εξωτερικού.


Shoots in the dark: Farming without sunlight

It’s more efficient, reduces transport costs and won’t fail because of the weather. Is farming without sunlight the future of food?

By Hal Hodson

Monday, 26 September 2011

Sunlight. It is the foundation of life on Earth, the daily pacemaker of human existence and, with the exception of geothermal, the basis for all energy consumed on our little marble. Without it, Earth would be cold, dark, and unrecognisable.

Light’s contribution to food is particularly important. Crop plants use it to convert carbon dioxide and water into sugars and oxygen, for eating and breathing respectively. It’s our most precious chemical reaction but, as global population diverges from the planet’s ability to feed it, one group of Dutch scientists thinks we need a new approach. This approach isn’t to meddle with genes, or to plug extra fertiliser into nitrate-soaked soils. The Dutch group, called PlantLab, have scrapped sunlight altogether.

«The plants look black,» says Gertjan Meeuws, one of the five-strong team. That’s not because they’re rotten or genetically engineered, it’s because they are bathed solely in blue and red light – there is no green light in the PlantLab ( hanger for the plants to reflect.

The hanger looks like something a character in Blade Runner might have dreamt about. Huge sliding trays of leafy greens (blacks), are tended by an army of robotic arms, and given, according to Meeuws, precisely what they need to thrive. He and his team have been studying plants since 1989, working to better understand their needs and to make the growing process more efficient. They are scientists and engineers, not just businessmen.

«Growing in an open field or greenhouse is not enabling plants to maximise their potential,» Meeuws says. «You have to look at our system as taking two steps at once. Firstly, we grow plants in totally controlled conditions – plant paradise as we call it. The second step is placing these nurseries right at the end of the supply chain, to produce around the corner from the consumer.»

PlantLabs’s controlled conditions are underpinned by some interesting physics. Plants are green because they reflect green light, meaning those specific wavelengths are not involved in the process of photosynthesis. If you tried to grow a tomato plant under a green light, it would die. In the process of reflection, the plant heats up. Like humans, plants have a mechanism for cooling down, but it costs energy which the plant would otherwise use to grow.

«Plants have a very intelligent way of cooling themselves,» Meeuws explains. «They take up water through their roots and evaporate it through their leaves. Energy is needed for evaporation, and this energy is taken from the leaves, cooling the plant.»

By giving the plants only blue and red light, Plant Lab can avoid heating its plants up unnecessarily, leaving more energy for growth. The atmosphere in the underground hanger is completely controlled for the same reason – to give plants the ideal conditions for growth, rarely found in the real world.

Although there are technical kinks behind farming in the dark, the potential benefits are broad: more nutritious produce, eradicated air-miles, year- round access to fresh vegetables, in any environment on earth. «We have been talking to people in winter sport areas. In the seasons where those areas have the most guests, they have no real fresh salads. It’s a very interesting idea to serve really fresh, just-picked salads right where the consumers are,» Meeuws says.

Human convenience factors are important, but not fundamental. Water is fundamental, and it’s one resource that PlantLab’s vertical farm does a very good job of conserving. Meeuws says that PlantLab’s system uses 90 per cent less water than conventional open-field growing. The only water which ever leaves the facility is in the form of plant matter for human consumption. The rest – run off and evaporation – is collected and fed back into the system.

«Water savings are probably the most important part of our work,» Meeuws says. «Water will be more important in the future than energy.»

Another benefit of growing indoors is the flexibility it allows for the grower. Dixon Despommier, a microbiologist from Columbia University and the blue-sky thinker behind the vertical farm, puts it: «Let’s say you have a breakdown in your growing system. When is the next opportunity for an outdoor farmer? Next year. The opportunity for an indoor farmer is tomorrow.»

This agility is down to the increased number of available growing hours for the indoor farmer. Meeuws gives a rough calculation: «In our climate, there are maybe 1,000 or 1,500 growing hours a year. When you go to the equator, they have a lot of sunlight, but it’s so hot that the plants can’t breathe properly. In our system we can give light to plants 24 hours a day, but it’s usually 20 hours, to let them sleep.»

Twenty hours a day, every day of the year amounts to 7,300 hours of growing time, a five-fold improvement over relying on natural light. Vertical farming comes with the bonus of easing the strain on diminishing agricultural real estate, perhaps even allowing for «re-wilding» of swathes of land previously dedicated to cucumbers.

But, as Kevin Frediani, puts it, «we’re not there yet». Frediani is the man behind VertiCrop, ( ) a vertical farming experiment adjoined to Paignton Zoo in Devon, where he is the curator of plants and gardens. His project, which has run for three years, backs up PlantLab’s numbers for water savings, which Frediani says can be pushed as low as 4-6 per cent of conventional use.

Energy use is usually the number one concern among vertical farming naysayers. Everyone knows the story of the tomatoes, grown in British greenhouses and polythene tunnels, which, due to the cost of heating, actually have a larger carbon footprint than those shipped more than a thousand miles from Spain. Similar concerns surround the idea of artificially lighting and heating acres of underground crops.

The financial and energetic costs are big, but new technologies can help. By growing the plants in an insulated environment, temperature is easier and cheaper to control; polythene tunnels and glasshouses are rubbish at keeping heat in or cold out.

A new generation of lightbulbs are answering the lighting question too. Humanity has been stuck on the glowing strip of metal passing an electric current since Edison made the idea a commercial reality in 1879. New light sources – LEDs, high-pressure sodium lamps and fluorescent bulbs – cost less to run, and in the case of LEDs can deliver the exact colour of light which PlantLab requires.

Technology aside, there is the issue of public perception. Another step «away from nature», further removing ourselves from our hunter-gatherer ancestors, might not be popular with some sectors of the green contingent, but Meeuws has an answer for this too. «We have to let technology come into our lives where it concerns food production. A cell phone is normal, intensive care in hospitals is normal, and accordingly technology will be normal in order to save our world by producing food in a smart way.»

Frediani’s VertiCrop is one of the best examples of that «smart way». If you head to dinosaur country, south-west England, you’ll find Frediani tucked away in the centre of Paignton Zoo, surrounded by the whirring and dripping of the UK’s first attempt at growing vertical crops.

Made from re-purposed manufacturing line equipment which was designed for making JCB engines, Frediani’s farm consists of multiple stacks of shelves which rotate around the room, sharing the sun. While the system uses natural light rather than LEDs, Frediani says it has shown that vertical farming is viable.

«As a pilot project, what it’s demonstrated is that food can be grown in urban areas that are higher density, and at a lower embedded energy than we currently do growing it far away from cities. If you can put your food supply into your packing house and put your packing house into your distribution centre, and pack all that into the building people are living in, there’s got to be an advantage in that,» he says.

He compares Paignton’s VertiCrop pilot to the earliest cars: «You wouldn’t want to drive at 4mph behind a man holding a red flag, but you might drive a new Mercedes on modern highways – and it’s the same with this technology.»

For the moment, he also has his doubts about LED-only growing. He points to a beautiful crisp lettuce as it trundles by on its carousel. «That red tinge only comes when you grow lettuce under the full spectrum of natural light,» he says. He adds that light from current LEDs peters out after about 30cm, severely limiting what can be done in an all-LED set-up.

But technology and knowledge tend to improve, and one day we may know the exact absorption spectrum for each and every crop we grow. Within five years, Frediani sees LEDs becoming good enough and cheap enough to provide plants with all the light they need. His set-up is pretty good right now, even if not on a commercial scale. «Try a bit of rocket,» he suggests. I nip a leaf off with my thumbnail and bite. It’s hot and crisp, perfect. My mouth tingles, and we eat some more.

A lettuce that doesn’t need to be washed

The concept of vertical farming has reached as far as Kyoto, Japan. There, a company called Nuvege ( ) – whose website is adorned by what appear to be elemental fairies – runs four stories of stacked vertical growing platforms. It’s main product seems to be lettuce, which is a good crop for indoor farming as the entire photosynthetic surface can be eaten, making the operation more efficient. According to its website, Nuvege grows its lettuce without soil, resulting in zero pests or soil-borne contaminants.

Closer to home, a vertical farming project is under way in Manchester. Launched this summer by Dickson Despommier, Alpha Farm, ( ) which is a part of the Manchester International Festival, aims to be producing food by 2013.

(Πηγή) : The Independent (